Archive for the DJ Stuff Category

DJ Cost, From the Flirty Blog

Posted in DJ Stuff, Professionalism, Weddings! on November 11, 2010 by djscottshirley

It’s not always easy to convey the reason that an experienced professional DJ and Master of Ceremonies costs more than an amateur hobby DJ, especially to people who have never seen a professional at work. But Wedding and lifestyle blogger Stacie Tamaki has written the ultimate treatise on the subject, reprinted with her permission in its entirety here:

How Much Should Your Wedding DJ Cost?

Honestly? Probably more than you were planning to pay.


Because this isn’t easy to say, I don’t say it lightly: When it comes to Wedding DJ’s, Brides and Grooms can and should expect more professionalism than the status quo that has been perpetuated as “acceptable” for far too long.

And that’s not just my opinion. Over the years I’ve talked to brides, grooms, friends, other wedding professionals and even wedding DJ’s and everyone seems to agree that the bar for Wedding DJ professionalism has been set (but even more oddly, accepted) at an often shockingly low level of expectation. In many cases the quality of the service provided falls well beneath the level of mediocrity. IMO that’s not OK because the reputation of the entire DJ industry is damaged every time a DJ falls short. It’s created an atmosphere of apathy where people in need of a DJ often hope to pay very little for one simply because they expect so little in return.

This post isn’t about bashing what I consider to be average or stereotypical Wedding DJ’s. For the most part I don’t think there’s anything particularly deceptive about how most of them run or market their companies. It’s not a bait and switch scenario. Clients hire them with their eyes wide open, understanding the level of service they will receive. Some are willing to contract an average DJ because they think what they’re seeing is “as good as it gets.”

In some cases their expectations are so low they don’t even try to find a qualified DJ or MC because they don’t realize good DJ’s exist. Recently I stumbled upon this blog post on Vegan Bride titled “Phil Birdsell Saved the Day!” written by her real life groom. It’s a perfect example of what this article is all about. He and his bride weren’t going to hire a Professional DJ… Until they met Phil Birdsell who completely transformed their perception of what a wedding DJ can be and exceeded all of their expectations.

I know a common misconception is that all DJ’s are “cheesy” or as MC’s they are “obnoxious” on the microphone. So the logic is: Why pay a lot for someone who is most likely going to annoy or disappoint you? For some companies those may be accurate descriptions of the types of services they provide. But I want to share with you today that not all DJ companies are like that…

Some are good.

Some are really good.

A select few are truly great.


IMO the major factors that really matter when it comes to price are:

If a particular DJ doesn’t fit your budget, keep looking for the most qualified one who does. You want to choose the right DJ to entrust your reception to: One who is going to try their hardest and do their best for you, not the first one you talk to or the most convenient one.

What is a DJ Worth?
The answer to this question varies based on your needs, expectations and priorities and the level of talent, skills and customer service a DJ is able to provide to you.

The funny thing (as in ironic not ha ha) is that I have worked in the wedding industry for 13 years and by far know more vendors who do not charge enough for their services than those who overcharge. So many people who work in the wedding industry do so because they love to make people happy, they’re really not in it for the money. Some barely charge enough to break even on the cost of their labor, supplies and equipment. (When I was a custom bridal accessory designer I spent a lot of energy talking brides out of things they didn’t need because IMO when it comes to wedding accessories, less is more. Less will always look classic and elegant while too much can look costumed or silly.)

Are DJ’s Who Charge More Worth More?

They can be but it may take research on your part to verify if a company is charging what they’re worth or if they are simply being opportunistic. The sad truth is that any company can “look” legitimate. All they have to do is build a nice looking website, print up some business cards and brochures and start advertising. They may even have some impressive credentials. But those things alone aren’t a guarantee of anyone’s current level of professionalism or your satisfaction as their client.

On the flip side of buyer beware is knowing that paying a premium price for something doesn’t always mean it’s overpriced. Whether or not something costs “too much” can be determined by the answer to this question: Is it worth what it costs? You can spend $5,000 dollars on something that’s worth $10,000 and get a great deal. Or you can spend the same $5000 on something that’s only worth $50 and be completely taken advantage of.

My POV is: “Value is not relative to price but to the quality of the product or service you receive in return for your investment.”

DJ as MC
And what about their Master of Ceremonies skills? Especially if you haven’t ever seen them perform before I urge you not to just send out an email or chat on the phone before hiring a DJ because they will almost always be acting as your MC. You need to meet them in person. During your face to face consultation you can see their personality and even ask them to stand and do an introduction for you. When they do, watch for the following elements to see if they have mastered the MC skills needed to do a great job at your wedding:

* Facial expression and demeanor: Do they smile and look happy to be there?
* Body language: Do they slouch, rock or shift about nervously once they begin speaking? Or do they stand straight and tall with confidence?
* What are their speaking skills like? Do they talk so fast you can barely understand them? Or are they so timid you can’t imagine them getting everyone out on the dance floor?
* Do they sound engaged, interested and excited to be there or is their voice flat as if they are reading a nutrition label on a box of breakfast cereal?
* What does their voice sound like? Do they speak with sincerity in their own voice or turn on a different affected performance voice once they’re speaking into a microphone? (Or spoon or ballpoint pen, whatever is handy during your consultation.)

After taking Mark Ferrell’s MC workshop it is now much more apparent to me how undervalued and overlooked MC skills have been in both the past and present. It’s all the more shocking because everything the MC does is an integral part of your wedding reception and should be considered when you are choosing your Wedding DJ.

The first and most important question would be: Were you referred to a particular DJ by someone you know and trust, who hired them for an event and were thrilled by their service? Or were you impressed when you saw them successfully performing at another event? If your answer to either question is yes, that may be all you need to know when it comes to selecting who to hire.

If you’re starting from scratch, here are some tips that may help you decide if a company is going to delight or disappoint you. If you can answer “yes” to all or most of the questions below you’re definitely on the right track to finding a DJ of quality.

Does the DJ you are considering hiring:

* Have a Business License?
* Use a Written Contract? Do they guarantee the date, their arrival and departure time and the rate they are charging you?
* Have Quality Equipment?
* Are They Insured?
* Own a Vehicle Large Enough to Transport all of the Needed Equipment? Or will they forego the correct equipment because they don’t have the space to transport it?
* Come Prepared with Back Up Equipment?
* Dress Appropriately?
* Not Use Inappropriate Language?
* Not Drink Alcohol on the Job?
* Bring an Assistant When Necessary? i.e. not enough time allowed for set up before guests arrive or lots of stairs that their equipment must be carried up and down.
* Are they a member of an organization that has real standards for business practices and ethics? A group where not just anyone can pay to be a member.

But here are the intangibles:
These are the things that you can’t always discern from a website. These are the things a trusted testimonial from someone you know or an eyewitness account can confirm. Does the DJ you are considering hiring:

* Rely on Expertise not Ego?
* Deserve your trust?
* Have Solid MC Skills?
* Know how to Use Their Equipment Properly?
* Understand the Pacing and Timing of the Reception?
* Have a personality that reflects your own and/or the type of event you would like to host for your guests?
* Care About Your Wedding? Are they honored to be a part of your special day or is it just a job to earn money?

There is a Big Difference Between how “Professional” and “Stereotypical” DJ’s View Weddings
To me there are no exceptions, every DJ is one or the other. It comes down to integrity and the choice they make when it comes to how do they approach your wedding day? You will find both types of DJ’s within owner operated and multi-op companies. Professionalism is defined as competence and skill. The Professional understands and cares that your wedding is special and will use their competence and skills to help make it enjoyable and memorable. For the Stereotypical DJ’s, the common perception is that they treat weddings as just another “gig” on their calendar.

Do you remember in the movie “My Best Friend’s Wedding” when Julia Robert’s self centered, no frills character makes the analogy that she is “Jell-O” and in the same breath labeled Cameron Diaz’s sincere character as being “Creme Brulee?”

Professional DJ’s are the Creme Brulee
They are honest, have integrity and treat being a DJ as an occupation, not a hobby. Professionals know that their business requires commitment, effort and integrity to be successful. They treat their clients with appreciation and respect because they care about the fact that weddings are special events.

I’ve noticed over the years that because they get to know their clients so well, many owner operated “Professional” vendors in all categories, often create friendships with their clients that may last for years or decades. That’s a great thing!

A Professional DJ will incur many overhead expenses to maintain their company and the high level of service they provide to their clients. These costs have to be factored into the price they charge for their services to create a profit margin. The expenses may include but are not limited to:

* An annual business license
* Registering their business name (DBA) with the city
* Business Insurance
* Association Fees
* Computer and needed software
* Collateral/Printshop: Brochures, business cards, letterhead, etc.
* Website which includes: Design, development, monthly hosting fees, annual renewal for their domain name, periodic updates to their webmaster, etc.
* Continuing Education: Attending educational industry events, workshops, seminars and conferences
* Graphic Designer: Logo design & collateral development
* Equipment: Initial purchase, maintenance and repair
* Company Vehicle: A DJ has to own a vehicle large enough to transport their equipment to and from your event. Some own a dedicated vehicle and others purchase a larger personal vehicle than they actually need on a day to day basis simply to be able to transport their equipment on the weekends.
* Gas and mileage: Some events and consultations may entail a 4+ hour round trip to reach the wedding venue
* Vehicle maintenance and repair
* Paying assistants when required to do their job properly
* Advertising: Bridal shows, magazines, etc.
* Hiring a book keeper or accountant

Stereotypical DJ’s are like Jell-O
Sometimes Jell-O does hit the spot, it can have its moment. But as Julia said in the movie: “Jell-O can NEVER be creme brulee!” The Stereotypical DJ’s have made being average an accepted standard. Many often treat being a DJ like a hobby. Their most common offenses, many of which you may have witnessed in person or have seen portrayed in movies or on tv that have helped to perpetuate the stereotype are: Being late, incorrectly pronouncing the bride or groom’s name during the introductions, not knowing how to properly use their own equipment, not following the timeline for announcements, dressing or acting inappropriately; hitting on guests, drinking on the job, using inappropriate language or using inappropriate humor.

I know. I get and empathize that these are the reasons that some of you are considering making your own mixed music cd or playlist and may forego hiring a DJ. You just don’t want to risk “that guy” showing up and ruining your wedding reception. But it doesn’t have to be that way.

If you didn’t before I hope you now realize that there are highly skilled, experienced, talented, caring Professional DJ’s out there. They do exist!

So, How Much Should your Wedding DJ Cost?

Because different areas of the country have different price ranges, and different couples have different needs and budgets, it isn’t possible for me to give you a definitive amount.

The best guidance I can offer is directly related to the following factors:

* Do you want your guests to be able to hear the ceremony and vows by using an additional sound system not provided by your venue?
* How important is the success of your reception to you and your fiance? Do you want classy intros, someone who entertains (as opposed to interrupts) your guests, unobtrusive sound systems that won’t look tacky in photos and great music & dancing for your reception? How things sound and how successful the dancing goes is especially important if you’ve hired a wedding videographer.
* If you haven’t hired a professional wedding coordinator, do you need the DJ to help you create and execute your wedding day timeline to make sure all of the introductions and announcements are made at the appropriate times? Are you going to count on them to ensure that the photographer and videographer are in place for elements like the toasts, cake cutting and first dance?
* Do you want a DJ you can trust? That knowing they are there will give you peace of mind that everything is going to go smoothly and that their presence will positively impact the success of your wedding and reception?
* Have you ever hired the wrong person to do an important job? You didn’t realize until things went wrong how important it was to you. Or maybe you were just too busy to be overly concerned and thought you could get by. Whatever the reason, regret basically sucks when you know you could have had a better outcome if you had done things differently.

If the answer to any or all of these questions is yes, you will want to hire the best, most Professional DJ you can afford. What do good DJ’s charge? I will say while there is always the possibility you can find a better than average DJ at any price point, if you want a really good or great one they will probably charge at least twice as much as the average estimates you’ll receive.

I hope this post has explained why and that I’ve made the process of locating, recognizing and qualifying a good DJ easier for you. – Stacie Tamaki

Party Machine Photographer of the Month

Posted in Party Machine Sports, Professionalism, Texas Aggie Weddings, Weddings! on October 22, 2010 by djscottshirley

I love to work with experienced professionals. It makes all the difference for a smooth flowing, hassle-free celebration. And a great photographer ranks right beside great entertainment for a successful event.

Scott’s Party Machine Standard for Photography:

Anybody is capable of taking a good picture. All of us take a good picture occasionally, especially now that everyone has camera phones. As an old cowboy friend says, “A blind hog will stumble on an acorn from time to time.” A professional photographer should always get good pictures, never missing a shot. But a truly great photographer needs to go beyond mere technical proficiency. After working with lots of them for nearly 35 years, I have found the top photographers have two special traits: First, an artistic “eye” for the great shot, but perhaps more important is a pleasant demeanor with a fun personality, who is enjoyable to work with. Style is really secondary. An experienced professional can adjust the style to your preference.

“What difference does it make, as long as the pictures are good?”

The answer is ALL the difference in the world! I have worked with a few “Nazi” photographers who were so unpleasant, people would hide to avoid having their picture taken! I have done weddings where the Bride sent the photographer home early, because they were upsetting her guests. I have seen photographers start fights with wedding coordinators. The nightmare scenario is the photographer who disappears after the event, along with your memories. I had this happen with a client 4 years ago, who used a “friend of a friend” that looked professional, but turned out, to her horror, to be a crook.

Great Photographers are not costly, they are Valuable!

With this Blog post, I would like to kick off a tradition of recognizing my fellow vendors who are truly outstanding at their craft. Sort of a “Party Machine Seal of Approval” for wedding and event professionals.

Drumroll, please! And the winner is: Kristin Greenlee!

Bookmark her website and “friend” her on Facebook. There is a link to her Blog that I heartily recommend for both good reading, and seeing some mighty impressive images. Better still, call her at 817-683-6838. Great photographers tend to get booked quickly for the most popular dates.

I had the privilege of working with Kristin last year for a wedding at the Petroleum Club of Fort Worth. It was a joyous, fun-filled celebration, with some specially planned Party Machine “showbiz” moments for their Grand Entrance and their spotlight dances. Groom Jeff was a Texas Aggie, and bride Katy graduated from Texas Tech. Jeff is a football coach and they are both big sports fans, so we played up the rivalry to create some memorable moments.

Katy and Jeff made their Grand Entrance with NFL theme music, passed the football, and did a Touchdown Celebration!

Imagine my surprise when, while searching for something totally un-related, I stumbled onto Kristen’s Blog post about Jeff and Katy’s wedding! I remembered how much fun that was, and the humorous moments, but OMG! When I saw Kristin’s pictures, it was as though I could hear their voices. She not only captured the mood of the celebration, but also the personalities of her subjects. Scroll down the pictures in her Blog post, to see what I mean when I say “an artistic eye for the great shot.”

Perhaps my favorite moments at Jeff and Katy’s wedding came about as the result of a strange coincidence. About 30 of Jeff’s family and friends from Chicagoland had taken a bus tour of Fort Worth, and were late returning, so I had to “stall for time” in my role as Master of Ceremonies. Jeff had a Chicago Bears groom’s cake, and half the guests were fans of “Da Bears,” so…I asked that every time they heard the word “Chicago,” everyone there – even the staff – should yell, “DA BEARS!” And they all did.

I love a happy bride!

Lots of laughter at that celebration, and Kristen captured all the memories. That is what a great photographer does.

And it seems she has good taste in Wedding MC Entertainment, as well!

Teachers and the Arena DJ Experience

Posted in DJ Stuff, Party Machine Celebrities! on August 31, 2010 by djscottshirley

Teacher and Staff Convocation for Fort Worth Schools

It wasn’t the first time I had been the DJ in a huge arena setting; in fact, I have done this on many occasions through the years. This was my 3rd year to DJ for the FWISD Teacher Convocation.

I wheeled in a dolly with just enough gear for a table-top DJ booth, and plugged in to the central A/V system for the Wilkerson-Greines Activity Center. I opened the microphone, and tested with a hearty “Hello!”

A full three seconds later, we heard the responding “HELLOOOO!” Ah, yes, the arena sound experience! Nothing quite like playing for a group of 3,000 friends!

Annual gathering of 3,000 good friends in the Fort Worth School District.

My job is to entertain the teachers and staff from ALL the Fort Worth public schools for the hour before the program begins. Schools are seated by section, with everyone wearing their school colors and sporting signs and banners. Many also have props and noisemakers.

We keep the energy level high with crowd-pleaser songs, and get everyone up and dancing in the aisles. Cheerleaders and mascots from area schools jump in to ensure vigorous participation. We encourage healthy competition between the schools, and they respond with loud enthusiasm. The theme this year was “Believe,” and schools would be asked, “Do You Believe?” and the response was thunderous. After the morning session concludes for the Elementary Schools, we do the whole thing over again in the afternoon for the Secondary Schools.

Fort Worth Teachers bring it on!

I introduce the program speakers, and they start with introductions and awards for the highest-achieving and most improved schools. This year I was particularly impressed with the keynote speaker, Dr. Pedro Noguera from NYU. I liked his thoughts on education so much, that I bought his book, City Schools and the American Dream, and had him sign it for me.

DJ Scott and Dr. Pedro Noguera

I am a BIG believer in quality public education for all people, and the Fort Worth ISD under Superintendent Melody Johnson is working to become the best urban school system in America. I believe they have the people and the resources to actually do it. I believe in our teachers. I believe in our students.


NOTE: At Party Machine Celebrations, we believe in our school system enough to support it. Each year we donate a FREE school dance to the school with the most successful United Way campaign, and we also offer discounted rates and free add-ons for all FWISD groups!

Everybody Thinks He’s a DJ These Days!

Posted in Professionalism on August 2, 2010 by djscottshirley

Everybody knows someone who “is a DJ.” This is a frequent topic among professional entertainers, and has been discussed in this Blog before.

We even used a photo of a chimpanzee DJ once:

Never let an amateur monkey with your special event!

But I found a new one on vacation, when we toured the Texas State Aquarium:

DJ the Dolphin!

My new favorite marine mammal!

I’ll bet he likes better music than the Chimp.

How To Search For Professional DJ Entertainment

Posted in DJ Stuff, Professionalism, Weddings! on July 8, 2010 by djscottshirley

On Google:

Finding experienced, professional DJ entertainment is as easy as calling the Party Machine at 817-294-9539.

The Party Machine is a full-service entertainment company providing sound systems, lighting design and decor, DJ and MC services, video production and event planning and coordination.

Tips for Toasting

Posted in Professionalism, Weddings! on July 8, 2010 by djscottshirley

Psychologists tell us that speaking in public is one of our biggest fears, second only to visiting the dentist.

But it doesn’t have to be. While it’s natural to be nervous about speaking before a group of people, a few simple tips can make it much easier.

Incredibly obvious Rule # 1: Don’t Get Drunk

This advice seems like it should be unnecessary, but the worst toasts at events seem to be alcohol induced. If you need a drink to calm your nerves, save it for afterward.

Second: Use the microphone properly.

People unaccustomed to microphones will often speak into the mic, and get scared by the sound of their own voice over the PA system – so they hold it farther away so they don’t hear their amplified voice. Unfortunately, neither can anyone else, and making your voice louder is sort of the whole point.

Here is a list of simple tips from our Party Machine Entertainment Facebook page, followed by a few comments:

Using a Microphone is easy.

Third: Plan what you will say.

This is one of the Microphone rules above, but bears repeating. There is nothing wrong with having notes to refer to. 3″ x 5″ cards are perfect. A recent Best Man at a wedding had his toast on his iPhone:

It's OK to use notes on your phone!

And finally: Brief is best.

Long toasts are boring, no matter how eloquent. Get ‘er done, while their drinks are still cold!

For more information on how to write a good toast, call me at Party Machine Celebrations at 817-294-9539. Much has been written about toasting and public speaking, and we have an extensive library.

In Memoriam

Posted in DJ Stuff on April 1, 2010 by djscottshirley

Kenneth Wayne Hall

I first met Ken in college, when we were both hired as DJs for the new on-campus nightclub in 1978.

Ken learned basic DJ skills in radio during his Junior College days, and honed them as a dance DJ with the college crowd in UTA’s pub in the Student Center basement.

We became good friends and started working parties together in the Party Machine‘s early years.

Ken's byline photo for the Corsicana Daily Sun, where he wrote a popular column

When asked to do our first 30-Hour Dance-A-Thon for the American Cancer Society, Ken was quick to step up, and volunteer to DJ for multiple shifts. We did Dance-A-Thons for 14 years, and Ken continued to volunteer for the cause of Cancer Control every year.

Ironically, it was cancer that ended his life prematurely.

In addition to being a DJ, Ken was a musician, a comedian, a writer, a scholar and a gentleman. He played the baritone sax, and could tell a joke better than anyone. At parties, people would actually request that Ken re-tell their favorite jokes.

After earning his bachelor’s degree in Psychology, Ken moved back to his hometown of Corsicana to care for his aging parents. He worked for the local newspaper, writing a column on various topics, from sports to local history. Ken was a quick study, and became an expert in whatever caught his interest. He loved sports and science fiction, and was a source of local history knowledge, especially Black History in Navarro County, which was often the subject of his column in the Daily Sun. Ken was comfortable in a conversation about almost any topic.

Ken was the best friend I ever had who was African American. I learned from him that life is too short to tolerate prejudice, and that friendship is the true treasure of life.

We will meet again in the great DJ Booth in the sky. Until then…you came in style, you came with class…