The Biggest Mistake Brides Make

We are a nation of shoppers. We are bombarded by advertising wherever we look, and are always hunting for the bigger and better deal. Entire TV networks exist just for shopping, along with eBay, Amazon, and a jillion other online shopping sites.

Technology allows us to shop 24/7 if we want to!

Most of us have gotten burned a time or two, by a product that did not live up to expectations, mis-representation, poor customer service, or even outright fraud.

In recent years it seems the laws against false advertising have been relaxed, along with other consumer protections. Caveat emptor applies more than ever.

So we are on guard, and tend to be a bit apprehensive as consumers; distrustful, even.

Planning your wedding, even under the best conditions, is stressful. For most brides, it is the biggest event you will ever plan, with the biggest budget.

So price matters.

The biggest mistake brides make is to ask about only price when choosing vendors. Party Machine Celebrations gets requests by e-mail daily, asking for prices, but without needed information such as the date, time, place, number of guests, or even the services wanted – and they don’t provide a callback phone number.

It’s as though they view DJ and MC service as a generic product where all providers are the same, and the only difference is price. Marketers call this a parity product. But nothing could be further from the truth! It is a talent-based service, and the talent and the services provided vary widely – and that is what brides need to know in order to compare value.

Some brides shop for Entertainment like they shop for milk!

It seems some brides are collecting a list of prices, and will only call to talk to the cheapest vendors.

This is a HUGE mistake, especially where talent is a factor. Such brides limit their choices to the vendors with the least experience by doing this, and experience is everything where weddings are concerned.

Entertainment is what “Makes or Breaks” the celebration! For better or worse, 80% of wedding guests say the entertainment is what they remember most.

The low bidder tends to be part-time, un-licensed and uninsured, with old used equipment from a pawn shop. Perhaps worst of all, with their minimal price, they tend to have a minimal approach to everything – no backup gear, no contingency plan for staffing or transportation, and no clue how to coordinate a reception.

But what is ironic about brides not wanting to call on the phone, is that, when hiring a Master of Ceremonies, don’t you want to hear how his voice sounds? This person will be hosting your big celebration – pick up the phone, call him and see how he sounds!

“But we have a tight budget!” I completely understand! Everyone does, and it’s very important to set and follow a realistic budget. (Many brides fail to do this.) Experienced professional wedding vendors will always work with brides to stay within a budget.

But looking for the lowest bidder for wedding services can often lead to disaster. We hear horror stories from brides all the time about bad vendors, and it’s always the low bidder. This is doubly true about entertainment vendors.

There is an old joke about an astronaut returning from space. In his final radio communication from Ground Control before the re-entry blackout, he is told to say a prayer, because he is riding in a tiny vehicle made up of 3 million component parts, “every one of them built by the lowest bidder.”

Early astronauts risked their lives in spacecraft built by the lowest bidder.

The lowest price is only a good deal when the products are the same – comparing apples to apples. I buy gasoline and most grocery items at the lowest cost I can find. For a wedding, perhaps tablecloths might fall into that category, but the reputation for service and reliability of the rental company can be critical.

It is almost always a disaster to choose an entertainer by price!

Brides call my office everyday and ask, “How much is it for ‘just a DJ’?” I have to tell them I really don’t know, because “just a DJ” is not the right thing to have for a wedding, and we never provide “just a DJ.”

Weddings are unique, once-in-your-life events that should be personalized to reflect the style and personality of the bride and groom and their families. An experienced, talented Master of Ceremonies who can direct the timeline and control the flow of events is what brides tell us they really want. And they want a reliable professional who knows what to do if Murphy’s Law attacks and something goes awry, so the reception will proceed smoothly, no matter what.

And they want an entertainer who can create a look and feel in the room, coordinating lighting with the decorations, and often providing sound reinforcement for live talent, and audio-visual support for video or a photo montage.

An amateur hobby DJ simply cannot provide that level of service.

A true professional will never be found on “Craig’s List.”

But the real irony is that professional entertainers don’t cost a lot more than the lowest price being advertised on the Internet, when comparing the same service.

Is it worth it? Well, I have over 2,000 clients who believe it is. I am happy to provide their names, with telephone and e-mail addresses, upon request. (We do not publish them online to protect their privacy.)

So, how does a bride avoid making this mistake? Check reputation and references, and pick up the phone and call! Hear what the voice sounds like, that will represent you and your family at the event. Make an appointment to meet your MC. None of these cost you anything. Then make the choice that you feel best about.

You will be surprised by the way top professionals are happy to work within your budget.

Party Machine Celebrations can be reached at 817-294-9539 to schedule an appointment at your convenience, day or night.

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